How a piece gets made
Every column, session plan and interview on this site follows the same route: watch something real, write it down plainly, and hand over something a family or coach can use on a Tuesday evening. Here is what that looks like from the outside.
1. Frankie picks the subject from a real case
A weekend league match in Buenos Aires, a squad that trains three evenings a week, a coach short on staff. The starting point is always something observed on a pitch or heard in a conversation, not a topic chosen in advance.
2. The material is checked against the calendar
Local tournament dates, category rules and the actual training week shape what can be written. If a plan assumes five sessions and the squad only gets three, the plan gets rewritten before it goes anywhere.
3. Exercises and routines are written step by step
Each movement or drill lists what to do, how long it takes and the one point to reinforce. The same care applies to recovery, mobility and everyday food notes, which are meant to sit beside a session plan rather than replace it.
4. Coaches read it before it is published
Neighborhood and formative-club coaches go through the draft and flag anything that does not match how their categories actually work. Their corrections shape the final wording, and their voices appear directly in the interview pieces.
If you want to see the order these pieces follow, the process page lays out the full sequence. For anything about a specific squad or category, write to us and describe the situation.
Read the full process
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